January 18th, 2013
Failing to achieve proper communication and build relationships with their target customers is one of the reasons a company’s financial services lead generation & appointment setting campaign does not do what it is meant to do. Businesses that fail to communicate with their target customers will soon find that their efforts in generating new business leads will be in vain when they cannot get their message across to their prospects in an effective manner.
Why do we need to communicate with customers? Don’t we just need to sell what we have to offer? Wrong! Today, relationships with customers matter more than ever. In doing lead generation for your business, you will receive the most results from being able to communicate with your target prospects, especially when they are the ones coming to you to learn about what you offer. (more…)
January 14th, 2013
The Battle of Waterloo
Napoleon Bonaparte was a great man but nonetheless he was defeated. After all, no one is free of the possibility of defeat no matter how great they may be. Napoleon was defeat during the Battle of Waterloo and since then the term Waterloo has become a way of describing something or someone’s weakness. If your financial services company is doing well in terms of lead generation then you should keep in mind that your program is not free of meeting its own Waterloo.
Despite being the strategic genius that he was, Napoleon was still defeated by Wellington. So despite how well you have planned your tactics in getting you more leads, you cannot completely dismiss the possibility that you will fail in the future. (more…)
January 8th, 2013
Financial services companies offer a unique service which many businesses are in need of. The problem with this, however, is that even with a demand for such services it is still hard to break into the market seeing as there are already similar companies that are offering the same thing to their customers. So when it comes to financial lead generation, how does one succeed?
Just because you run a financial services firm doesn’t mean that you have to be a boring businessman that sits at a desk all day, going through papers as if you were a machine. You must remember that you are still a business and one that can enact a good marketing campaign. As such, you still have a good shot at getting new clients and customers for your company. (more…)
January 7th, 2013
Businesses engage in performing all sorts of lead generation tactics to help with generating high-probability sales appointments. Those kinds of B2B appointments, however, are hard to come by. Why is this? Because when a business executes an appointment setting campaign, they need to make sure that their method of appointment setting is able to find high-probability sales leads as well.
Appointment setting would mean nothing if a firm’s chosen method of lead generation is not able to help find the right prospects – qualified sales leads. Why would you even pursue scheduling a B2B appointment with a prospect if you are not able to confirm essential data, such as their company size, if they are planning to switch providers anytime soon, or if they are even considering buying the type of product/service you sell. (more…)
January 2nd, 2013
As the years roll ever onward, and as costs increase, more and more businesses are looking to hire third party services providers to supplement their daily operations. As such, there are a lot of businesses that have started building their expertise to cater to the needs of businesses that have an apparent need for different kinds of services. One such service that has been in demand over recent years are lead generation services to help with the generation of high-quality sales leads.
Though such a demand may be present, business owners are still a bit on the edge and usually contemplate on whether taking the plunge is worth it. Of course, we need to play it smart and not simply entrust your lead generation campaign into the hands of third party providers who we do not know if they can even produce what we want them to. (more…)