May 31st, 2014
Sometimes misleading content isn’t misleading by any fault on its own. Take this Forbes article on Popeyes shares catching up dangerously close to KFC.
Others may not be so lucky. In an age of increasingly dominating online content, you only want authentic prospects looking you up and converting into high-probability sales leads.
May 11th, 2013
As a financial planning firm, your lead generation campaign could just be another problem in the long quiz of money and math. And no matter what problem it is, the numbers alone can tell you everything right? Unfortunately, the prospects on the other and of your lead generation process do not always think the same way.
April 23rd, 2013
Sometimes despite the number of success they have had with their financial sales leads, companies still cannot do well to retain the people making them. You make the most out of every introduction, referral, or exposure you give to you market and yet, you are shocked at how many times you have had to hire new people to get them for you. What do you do when even sales leads are easier to retain than lead generators?
April 19th, 2013
If you have been running financial planning lead generation campaigns for a long time, there is tendency for your business to feel the equivalent to old bones. As you generate more and more sales leads for your financial planning firm, you realize that the gap between how you view money and how younger businesses view it is getting wider. A new lead generation approach could be required to bridge that gap.
April 9th, 2013
Targeting your financial sales leads is not just a matter of who or what. It can also be a matter of when. For instance, there are certain days that prospects save up for. You do not have to be in any financial-related industry just to see what those savings are for and how they can translate into a strong probability of quality sales leads.