October 25th, 2014
The standard marketing and lead generation process always has you focusing on what a prospect would like most about your product. It pays though to remember how your product could also be a burden. It helps you anticipate everything from possible customer complaints as well as unintended consequences.
April 28th, 2014
MasterCard’s Priceless campaign has been going on for 17 years. It’s been parodied, subject to memes, and is a household catchphrase.
But underneath the praise of pop culture, it says something else. It’s something that many in the finance sector constantly ponder about every day: value.
When you’re qualifying finance leads, what do they tell you about value? Specifically, what does it tell you about your own prospect’s pricing?
What are the things they just deem priceless?
March 8th, 2014
Still can’t get over that Oscar fever? Well, here’s just what the doctor ordered. Along with the millions upon millions that tuned in to Sunday’s Academy Awards night, it was hard not to be dazzled at the sheer spectacle as it unfolded. But beyond the glitz and glamour, there’s just something about the Oscars that appeals to both the movie fanatic and the marketer in each of us.
When you think about it, a great film is just another piece of content that really got its audience hooked. In content marketing, you call that engagement and, like an Oscar winner, the only way to get to that point is quality. That’s the main secret to winning Oscars, and here’s how you can turn your content into Academy Award material:
October 4th, 2013
While it’s been officially declared that a government shutdown won’t stop Obamacare, a shutdown it still remains. But more to the point, shutdowns like this aren’t just exclusive to the government. Businesses (even small ones) can have room for their own politics, which could lead to similar outcomes.