b2b marketing « ledgerleads_blog

How to Protect Financial Leads While Outsourcing

January 30th, 2014

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Prospects are hesitant when it comes to outsourcing any kind of process today due to possible security issues even if it would ultimately improve quality and efficiency. The reason why is the same reason why financial service companies hesitate to outsource information-based processes like marketing and lead generation: data security.

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Financial Telemarketing: A Quick Review

January 29th, 2014

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Already the first month of the new year is coming to a close. Throughout the year, you may have already tried many new and innovative marketing techniques. However, it also pays to review the basics such as what makes for a successful telemarketing campaign in the financial services industry.

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How to Time Your Holiday Email Marketing Spree

December 19th, 2013

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Your email content can have all the games, videos, or all the other winning gimmicks but it could mean nothing if your campaign isn’t planned on schedule. Don’t wait till the last minute to figure out the time as well as the action. It’s like getting ready for a big holiday splurge but if you don’t plan out your purchases, you either wind up over budget or the stuff you wanted got bought ahead of you.

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Appointment Setting – Bringing Ma/Pa Home Just In Time

November 6th, 2013

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When you think of the holiday season, holiday classics aren’t that far in people’s minds. Ever notice something though? A lot of these movies are all about parents missing out on their kids. Just look at Hook, The Santa Clause, and Jingle All The Way for some really popular examples.

If you’re an appointment setter, that should say a lot to you. If your target market is anyone in the C-suite (or even just managerial positions will do), it should say a whole lot more.

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Using B2B Marketing for Your Own Shutdown

October 4th, 2013

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While it’s been officially declared that a government shutdown won’t stop Obamacare, a shutdown it still remains. But more to the point, shutdowns like this aren’t just exclusive to the government. Businesses (even small ones) can have room for their own politics, which could lead to similar outcomes.

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