b2b leads « ledgerleads_blog

Basic Needs of Any Financial Services Should Know About

May 24th, 2016

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Rapid changes in the environment in which financial services firms operated forced many organizations to develop a much more proactive approach to their marketing efforts.

The diversity and speed of change that has occurred in the financial services sector due to deregulation md technical change have lowered the barriers between different institutional or strategic groups resulting in a redefinition of the market place. (more…)

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B2B marketing: It’s a Needle in a haystack world

June 4th, 2015

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Finding specialize industries for a prospect isn’t a piece of cake, it’s like looking for a needle in a haystack, You need to go further to search for that needle(Right Lead), talk about all those painful hay, OUCH.

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Accounting Lead Generation Tips – Know How Your Product’s A Blessing AND A Curse

October 25th, 2014

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The standard marketing and lead generation process always has you focusing on what a prospect would like most about your product. It pays though to remember how your product could also be a burden. It helps you anticipate everything from possible customer complaints as well as unintended consequences.

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Misleading Leads from Misleading Content

May 31st, 2014

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Sometimes misleading content isn’t misleading by any fault on its own. Take this Forbes article on Popeyes shares catching up dangerously close to KFC.

Others may not be so lucky. In an age of increasingly dominating online content, you only want authentic prospects looking you up and converting into high-probability sales leads.

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How Social Creates Speed for Financial Service Marketing

February 22nd, 2014

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Let’s face it some industries can be pretty slow to catch up with every kind of technological breakthrough. And each time, the reasons are as various as the technology itself.

Marketers in the financial services industry are one example. Long have they been challenged on the authenticity of released information, poorly-executed strategies, and other failed opportunities.

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