b2b appointment setting « ledgerleads_blog

Outsourced Appointment Setting Tips – Critique VS Complain

May 10th, 2014

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Ever outsourced your appointment setting process and found yourself making complaints? Prospects aren’t showing up. Sales aren’t closing as well as you hoped.

In all honesty, you are entitled to get what you pay for. But if you learned to critique more and complain less, that would be a better way to maximize your ROI.

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Can B2B Appointment Setters Apply Gender Appeal?

March 15th, 2014

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This question is a no-brainer in B2C marketing. In that world, gender-based targeting and positioning tactics are as common as dirt — for obvious reasons. Besides having distinct tastes and preferences, male and female consumers tend to arrive at buying decisions in vastly different ways as well. This begs the $64,000 question: do these differences also affect the way B2B buyers decide?

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Appointment Setting – Bringing Ma/Pa Home Just In Time

November 6th, 2013

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When you think of the holiday season, holiday classics aren’t that far in people’s minds. Ever notice something though? A lot of these movies are all about parents missing out on their kids. Just look at Hook, The Santa Clause, and Jingle All The Way for some really popular examples.

If you’re an appointment setter, that should say a lot to you. If your target market is anyone in the C-suite (or even just managerial positions will do), it should say a whole lot more.

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Find Financial Sales Leads On Days Prospects Save Up For

April 9th, 2013

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Targeting your financial sales leads is not just a matter of who or what. It can also be a matter of when. For instance, there are certain days that prospects save up for. You do not have to be in any financial-related industry just to see what those savings are for and how they can translate into a strong probability of quality sales leads.

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Sales Leads – When Details Go Missing

December 21st, 2012

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Whether it is sales leads or accounting, nobody really likes it when something goes missing. In lead generation, a few missing details makes everything riskier for sales. In accounting, missing records can arouse suspicion. On that note however, paranoia and obsession are far from the best reactions.

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