May 10th, 2014
Ever outsourced your appointment setting process and found yourself making complaints? Prospects aren’t showing up. Sales aren’t closing as well as you hoped.
In all honesty, you are entitled to get what you pay for. But if you learned to critique more and complain less, that would be a better way to maximize your ROI.
March 15th, 2014
This question is a no-brainer in B2C marketing. In that world, gender-based targeting and positioning tactics are as common as dirt — for obvious reasons. Besides having distinct tastes and preferences, male and female consumers tend to arrive at buying decisions in vastly different ways as well. This begs the $64,000 question: do these differences also affect the way B2B buyers decide?
November 6th, 2013
When you think of the holiday season, holiday classics aren’t that far in people’s minds. Ever notice something though? A lot of these movies are all about parents missing out on their kids. Just look at Hook, The Santa Clause, and Jingle All The Way for some really popular examples.
If you’re an appointment setter, that should say a lot to you. If your target market is anyone in the C-suite (or even just managerial positions will do), it should say a whole lot more.
April 9th, 2013
Targeting your financial sales leads is not just a matter of who or what. It can also be a matter of when. For instance, there are certain days that prospects save up for. You do not have to be in any financial-related industry just to see what those savings are for and how they can translate into a strong probability of quality sales leads.
December 21st, 2012
Whether it is sales leads or accounting, nobody really likes it when something goes missing. In lead generation, a few missing details makes everything riskier for sales. In accounting, missing records can arouse suspicion. On that note however, paranoia and obsession are far from the best reactions.