December 1st, 2011
Nothing can generate accounting services leads better than the veterans. There are may be new mediums, like email marketing and social media. But, no one cannot deny that there are old school marketing tools that still work wonders, even during this digital revolution. And one of the best that has been widely used is outsourced telemarketing.
But despite the effectiveness and cost-efficiency of using the phone in accounting lead generation, it cannot be denied that there are some who are not in favor of such medium. They have their own reasons not to use this veteran. But before you even dislike the idea of doing appointment setting over the phone, you should first understand how much help you can gain from hiring an outbound call center. And the following list tells you about it.
Freed from the complexity of creating interests and making accounting appointments. Let us be honest. Generating bookkeeping leads, audit leads or cpa leads is not a chicken task. It is complex, time-consuming and very expensive. If you don’t have the know-how, why not ask for professional assistance? By doing so, you are assured that the responsibility is well taken care of by the experts, not the ordinary guys.
It avoids huge expenses. All too often, outsourcing leads to low expenses. No wonder why a lot of companies seek outside support. You too can save your money if you sign up for this undertaking.
You don’t get mere leads, but appointments. Others may offer you only leads but telemarketing firms will provide you with appointments, a face-to-face or phone meeting with the potential client. Isn’t this a better solution?
Now, do you think hiring a BPO partner is not a rewarding experience? Think wisely.
October 31st, 2011
All too often, outsourcing appointment setting is believed to be cost-efficient only. Some companies have this preconception that hiring an outbound call center for their financial planning lead generation is cheap but quality is questionable. This prevents them from putting their trust on business process outsourcing.
In all honesty, outsourced telemarketing for your financial planning lead generation is beyond cost-efficiency. It does offer rewards other than avoiding huge expenses. What are these? Here is a quick list.
Ample time to focus on what you do best – selling. When you transfer the responsibility of generating financial adviser leads, such as retirement planning leads or investment leads, you gain ample time to channel your resources towards more important functions. You are not bothered with the long process of looking for the right prospects and setting appointments for them.
You get the chance to work with the marketing specialists. Telemarketing firms have some of the best marketers in the business. And your campaign will be handled by several of them – high-profile professionals with a wealth of experience obtaining financial advisor leads.
Appointments with the right prospects. There is reasonable assurance of closing sales with financial appointments. This is the reason why service providers supply you not just leads but also scheduled meetings with interested prospective customers.
You do not have the struggle, spend a large sum of your money and consume a lot of your time doing prospecting and other tasks. You just have to find the right outsourcer, pay cheap price and start filling your pipeline with sales-ready buyers. Do not wait for business opportunities to slip away from your hands. Act now before it is too late.
October 17th, 2011
Several companies have disclosed their dislike with telemarketing both in lead generation and appointment setting. They think that calling prospects without getting their consent is rude and very unprofessional. Add to that, they choose digital tools, such as email and pay per click, over offline mediums because they thought old school instruments are now outdated. They prefer those that are cheap and easy. So, is cold-calling not effective in obtaining qualified sales leads or set-up business appointments? Is it really dead? Let us found out. (more…)
October 14th, 2011
The marketing people have a big responsibility on their shoulders. Who wouldn’t have a heavy burden if they are assigned to find new clients? I know that feeling, too. The team members and leaders in marketing bear the task of getting in touch with potential customers, making follow-ups and implementing programs that will increase brand awareness. Looking after a number of prospective clients out of the thousands in population does not seem to be a light function. (more…)
October 7th, 2011
Selling insurance programs is undoubtedly a tough job, especially with the gloomy financial conditions we have at the present time. Consumers are now very gingerly on the products that are being advertised and sold, be it online and offline. Also, their guard is up because of some lies and scandals in the insurance industry. I would not be surprised why firms are climbing a steep hill in generating insurance sales leads and insurance appointments. (more…)