appointment setting « ledgerleads_blog

Email Marketing: Forecasting your prospects responds

October 6th, 2015

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It’s fun to predict a person’s actions, you can predict a numerous outcome but still end up with the wrong prediction. Just like those pastors who predicted the end of the world but guess what, we’re still here. I was shocked that anyone can say that, but I’m agnostic so it doesn’t matter.

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Telemarketing tip: Take a deep breath and talk

June 30th, 2015

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Okay, as you might know the best way to relax or relieve stress is to take a deep breathe and think of nothing but what you need to focus with. Of course, we usually smoke a pack or drink a little to relieve stress which in return ruins our body slowly. But is taking a deep breath really helps?

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Should Lead Generation Campaigns Still Run When A Battle’s Going On?

November 29th, 2014

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It seems quite a shame that this year’s Thanksgiving has clearly been marred by the recent court decisions around the Ferguson scandal. But as these things come to pass, it’s really important for any business to have a lead generation action plan in case they find themselves caught in the midst of a highly politicized struggle.

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Your Appointment Setting Campaign is Not Always a Crusade

September 27th, 2014

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Sometimes the marketing materials used in your appointment setting campaign feel like propaganda. If this makes you feel uncomfortable, don’t worry. You might be on to something. Is it really all right to give your entire campaign the look and feel of a crusade?

Now in the financial service, there are no shortages of causes worth fighting for. And often times, these tie directly into your business (whether it’s more transparent accounting or assisting uninsured). Yet at the same time, the controversies often arising from these causes can serve to trap marketers.

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Excuses Undermine Financial Appointment Setting

August 23rd, 2014

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In a typical corporate setting, there’s a lot of rigidity. Stern CEOs are often depicted as no-nonsense heads of the enterprise state with little to no tolerance for excuses.

That’s why it shouldn’t surprise you that making excuses only undermines your financial appointment setting campaign. But then again, how sure are that you’re truly free from the habit?

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