Targeting your financial sales leads is not just a matter of who or what. It can also be a matter of when. For instance, there are certain days that prospects save up for. You do not have to be in any financial-related industry just to see what those savings are for and how they can translate into a strong probability of quality sales leads.
Critics are often regarded as obstacles to many financial services lead generation campaigns. There is only so much mud you can allow to be thrown at your good name right? Besides, you cannot please everyone (at least not immediately). Everyone (businesses included) always has someone genuinely hating on them.
That does not mean you cannot use lead generation tools to finally make peace with them.
Companies that seek to find new business usually have a team of their sales representatives wander the streets and visit the offices of their likely prospects. Maybe in the past that would have worked, but today such strategies rarely have any major effect. In this modern day and age, one of the best strategies when it comes to dispatching sales reps is through appointment setting.
Old fortunes sound like the stuff of stories but they can be a source of sales leads for real life financial services. Seeing as wealth management is under its umbrella, it is actually not surprising for advisors and other financial experts buzzing upon news of someone inheriting great wealth (even more if they are looking for some help in handling it). Regardless, certain steps must be taken before you can consider them sales leads.
Businesses engage in performing all sorts of lead generation tactics to help with generating high-probability sales appointments. Those kinds of B2B appointments, however, are hard to come by. Why is this? Because when a business executes an appointment setting campaign, they need to make sure that their method of appointment setting is able to find high-probability sales leads as well.
Appointment setting would mean nothing if a firm’s chosen method of lead generation is not able to help find the right prospects – qualified sales leads. Why would you even pursue scheduling a B2B appointment with a prospect if you are not able to confirm essential data, such as their company size, if they are planning to switch providers anytime soon, or if they are even considering buying the type of product/service you sell. Continue reading