February 26th, 2013
Events are a popular means of lead generation, especially among those in the B2B sector such as accounting firms. On the other hand, one of the most common mistakes in using events for lead generation is losing relevancy by not sticking close to what the event itself is actually about. This is why it is important also apply the principles of targeted marketing to selecting events in which to market your business.
February 22nd, 2013
When the clock strikes 5pm, some of us are ready to head on out (except for those who love overtime work) and step back into the comfort of our homes – either that or go get a drink with the guys. Once that happens, well, there wouldn’t really be anyone left in the office to handle your lead generation campaign. And because of that you’re missing out on the chance to generate some good leads.
December 21st, 2012
Whether it is sales leads or accounting, nobody really likes it when something goes missing. In lead generation, a few missing details makes everything riskier for sales. In accounting, missing records can arouse suspicion. On that note however, paranoia and obsession are far from the best reactions.
December 1st, 2011
Nothing can generate accounting services leads better than the veterans. There are may be new mediums, like email marketing and social media. But, no one cannot deny that there are old school marketing tools that still work wonders, even during this digital revolution. And one of the best that has been widely used is outsourced telemarketing.
But despite the effectiveness and cost-efficiency of using the phone in accounting lead generation, it cannot be denied that there are some who are not in favor of such medium. They have their own reasons not to use this veteran. But before you even dislike the idea of doing appointment setting over the phone, you should first understand how much help you can gain from hiring an outbound call center. And the following list tells you about it.
Freed from the complexity of creating interests and making accounting appointments. Let us be honest. Generating bookkeeping leads, audit leads or cpa leads is not a chicken task. It is complex, time-consuming and very expensive. If you don’t have the know-how, why not ask for professional assistance? By doing so, you are assured that the responsibility is well taken care of by the experts, not the ordinary guys.
It avoids huge expenses. All too often, outsourcing leads to low expenses. No wonder why a lot of companies seek outside support. You too can save your money if you sign up for this undertaking.
You don’t get mere leads, but appointments. Others may offer you only leads but telemarketing firms will provide you with appointments, a face-to-face or phone meeting with the potential client. Isn’t this a better solution?
Now, do you think hiring a BPO partner is not a rewarding experience? Think wisely.