accounting sales leads « ledgerleads_blog

Accounting Lead Generation Tips – Know How Your Product’s A Blessing AND A Curse

October 25th, 2014

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The standard marketing and lead generation process always has you focusing on what a prospect would like most about your product. It pays though to remember how your product could also be a burden. It helps you anticipate everything from possible customer complaints as well as unintended consequences.

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Accounting Leads and the Power of Secrecy

September 20th, 2014

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Confidentiality is of utmost importance in the industry of accounting. Professionals are sworn to share financial information with only those who either the authority or the right.

What you may not yet know is that all this secrecy is also a component in some lead generation tactics.

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Your Accounting Leads Don’t Require Your Business Be Perfect

September 13th, 2014

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It sounds like an excuse, but it’s still a fact. You don’t have to offer the most flawless performance in order to generate leads for accountants. What you really need is something more realistic: Being better.

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Misleading Leads from Misleading Content

May 31st, 2014

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Sometimes misleading content isn’t misleading by any fault on its own. Take this Forbes article on Popeyes shares catching up dangerously close to KFC.

Others may not be so lucky. In an age of increasingly dominating online content, you only want authentic prospects looking you up and converting into high-probability sales leads.

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Financial Sales Leads – It Is Not Always Take Or Leave

May 2nd, 2013

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When outsourcing for financial sales leads, be careful when your provider tells you to take them or leave them. Any kind of knee-jerk respond is ill-advised at that point. It can be a sign that either your or the other part is being stubborn about the quality of these sales leads. Are you being too picky or are they being too incompetent.

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