accounting prospect « ledgerleads_blog

Outsourcing To Generate Sales Leads – Calculating The Costs

May 17th, 2012

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Accounting Leads

Obviously, when it comes to high-end calculation, accounting firms do it on a regular basis. However, you’ll need to focus on more than just that if you’re thinking of outsourcing.

 

But first off, plenty of companies have already decided on it (e.g. Australia). You may have even heard of some who don’t just do it for the low costs. The low costs enable them to pursue other opportunities. On the other hand, this growing trend in outsourcing also means that there are plenty of candidates out there already (not to mention, competitors may already picking up on it too).

 

With so many candidates and so many competitors, deciding on the right company to outsource is already a part of the whole race. A common mistake though is when you just look at the costs and weigh them against the benefits. You need to calculate for more than just that because not looking at what’s happening between the moment you pay the money to the resulting quality of information you have on an accounting prospect.

 

Sometimes the resulting information isn’t as well done as you expected when you carefully look into how the money circulates. That’s why you need to require a level of transparency. Another thing you should watch out for in your calculations is how it relates the business practices of your outsourced company.

 

Ethics are still an important role and there are laws to be followed. Don’t just hand over your money and then look away. Do even just a small bit of investigating beforehand. Pitting the costs of offshore against onshore outsourcing may be a hot topic when it comes to lead generation in Australia. Regardless, you do not want to be associated with a company that has shady means of distributing the money it earns.

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Identify The Appropriate Accounting Prospect

March 28th, 2012

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It’s easy to say that accounting these days is an industry that’s all over the place. There are times where it dips outside of itself and into other departments within a business organization. There are other times when it’s set to three different tasks in a single day. Other days you have three different accounting services doing the same process but for different reasons. It’s not even surprising when people start confusing some of its functions with that of others. Accounting usually ends up performing them anyway!

This sheer complexity is perhaps one of the greatest difficulties for companies that offer accounting services. You never know what a prospect might expect from you and you sure as heck don’t want to bombard them with too many irrelevant details (regardless of what medium of communication you prefer). Email marketing? They’ll find you too long to read. Telemarketing? They think you talk too much.

Obviously, research and gathering information play a key role in your B2B lead generation. For those of you in countries that are becoming increasingly bustling and teeming with business activity, the variety of accounting needs will only complicate itself further. Take Singapore for instance. As one of the Asian Tigers, more and more businesses are rising (and coming) into the Lion City. This can either spell prosperity or chaos for accounting firms wanting to make the most out of the economic growth.

Furthermore, there’s still remains the ever present cost of maintaining the quality of your actual services. So how are you going to get your information if you can’t even invest in the capacity?

It’s simple, you just outsource instead. In fact there are some companies that do telemarketing in Singapore. Why not give them call and find the appropriate prospect?

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