accounting leads « ledgerleads_blog

Using Social Feeds in B2B Lead Generation

May 19th, 2016

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Using social as a sales tool and lead generator is one key area of opportunity that is still in a very early phase of experimentation within the B2B marketing industry. While most B2B marketers believe that social can profoundly influence preference and purchase, the CMO Council believes marketers need to take the next step by integrating social more directly into the sales funnel, as well as using it as a platform for delivering qualified business leads. (more…)

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Accounting Leads: Discover the secret to be a powerful telemarketing presenter

October 7th, 2015

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You may wonder why your telemarketing campaign isn’t getting the results you wanted. Such happening may be the cause of your company may not be right in telemarketing, or your marketing presentation lacks that “Zing” to catch prospects attentions.

 

Telemarketing call scripts, unfortunately, sometimes limit our capabilities in performing lead generation telemarketing and getting our prospects to engage with us further.

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Accounting Lead Generation Tips – Know How Your Product’s A Blessing AND A Curse

October 25th, 2014

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The standard marketing and lead generation process always has you focusing on what a prospect would like most about your product. It pays though to remember how your product could also be a burden. It helps you anticipate everything from possible customer complaints as well as unintended consequences.

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Accounting Leads Aren’t Always Sold on Tools

October 18th, 2014

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It’s not unusual for any outsource service to show off its hardware. It’s a way to demonstrate your company’s competency and you keep up with the times. Take note though, your accounting leads won’t necessarily be at top quality just by showing off your toys.

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Accounting Leads and the Power of Secrecy

September 20th, 2014

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Confidentiality is of utmost importance in the industry of accounting. Professionals are sworn to share financial information with only those who either the authority or the right.

What you may not yet know is that all this secrecy is also a component in some lead generation tactics.

(more…)

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