September 20th, 2014
Confidentiality is of utmost importance in the industry of accounting. Professionals are sworn to share financial information with only those who either the authority or the right.
What you may not yet know is that all this secrecy is also a component in some lead generation tactics.
September 13th, 2014
It sounds like an excuse, but it’s still a fact. You don’t have to offer the most flawless performance in order to generate leads for accountants. What you really need is something more realistic: Being better.
July 12th, 2014
Sometimes the best B2B marketing campaigns end up going downhill. Despite promising starts, you just didn’t as many accounting leads as you expected. It’s like what’s happening in Brazil right now. Not only did the home team suffer a crushing defeat, they’re biggest rival is set to win the World Cup on their home turf.
This might also be bad news to all marketers who’ve been heavily riding Brazil’s World Cup crazy train. Seeing all the hope and aspiration swept under by the German boot, it looks like the party’s already over. What’s a marketer to do? What can they do every time a honeymoon campaign comes to an abrupt end?
You get ready for the next one, that’s what.
May 31st, 2014
Sometimes misleading content isn’t misleading by any fault on its own. Take this Forbes article on Popeyes shares catching up dangerously close to KFC.
Others may not be so lucky. In an age of increasingly dominating online content, you only want authentic prospects looking you up and converting into high-probability sales leads.
May 10th, 2014
Ever outsourced your appointment setting process and found yourself making complaints? Prospects aren’t showing up. Sales aren’t closing as well as you hoped.
In all honesty, you are entitled to get what you pay for. But if you learned to critique more and complain less, that would be a better way to maximize your ROI.