accounting lead generation « ledgerleads_blog

Accounting Leads and the Power of Secrecy

September 20th, 2014

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Confidentiality is of utmost importance in the industry of accounting. Professionals are sworn to share financial information with only those who either the authority or the right.

What you may not yet know is that all this secrecy is also a component in some lead generation tactics.

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Your Accounting Leads Don’t Require Your Business Be Perfect

September 13th, 2014

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It sounds like an excuse, but it’s still a fact. You don’t have to offer the most flawless performance in order to generate leads for accountants. What you really need is something more realistic: Being better.

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Bad Accounting Leads? Get Ready for the Next Batch

July 12th, 2014

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Sometimes the best B2B marketing campaigns end up going downhill. Despite promising starts, you just didn’t as many accounting leads as you expected. It’s like what’s happening in Brazil right now. Not only did the home team suffer a crushing defeat, they’re biggest rival is set to win the World Cup on their home turf.

This might also be bad news to all marketers who’ve been heavily riding Brazil’s World Cup crazy train. Seeing all the hope and aspiration swept under by the German boot, it looks like the party’s already over. What’s a marketer to do? What can they do every time a honeymoon campaign comes to an abrupt end?

You get ready for the next one, that’s what.

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Misleading Leads from Misleading Content

May 31st, 2014

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Sometimes misleading content isn’t misleading by any fault on its own. Take this Forbes article on Popeyes shares catching up dangerously close to KFC.

Others may not be so lucky. In an age of increasingly dominating online content, you only want authentic prospects looking you up and converting into high-probability sales leads.

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Outsourced Appointment Setting Tips – Critique VS Complain

May 10th, 2014

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Ever outsourced your appointment setting process and found yourself making complaints? Prospects aren’t showing up. Sales aren’t closing as well as you hoped.

In all honesty, you are entitled to get what you pay for. But if you learned to critique more and complain less, that would be a better way to maximize your ROI.

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