July 5th, 2016
There is a humongous competition in the accounting field and CPA firms in order to get more clients. Large CPA firms have in-house marketing and PR teams to take care of business development, sales and marketing. Small CPA firms, however, need to be strategic in their marketing efforts. (more…)
May 19th, 2016
Using social as a sales tool and lead generator is one key area of opportunity that is still in a very early phase of experimentation within the B2B marketing industry. While most B2B marketers believe that social can profoundly influence preference and purchase, the CMO Council believes marketers need to take the next step by integrating social more directly into the sales funnel, as well as using it as a platform for delivering qualified business leads. (more…)
September 18th, 2015
Planning can be tough if it isn’t done properly by the people tasked with it. You can’t deny it, no matter how difficult marketing is, getting prospects to be interested, you can’t just drop it and move on to another way in getting your revenue up. You know very well that Lead Generation and Appointment setting are essential to increase your sales performance. Instead of moping around, you need to strengthen your campaign. But the question still remains, How?
October 25th, 2014
The standard marketing and lead generation process always has you focusing on what a prospect would like most about your product. It pays though to remember how your product could also be a burden. It helps you anticipate everything from possible customer complaints as well as unintended consequences.
October 18th, 2014
It’s not unusual for any outsource service to show off its hardware. It’s a way to demonstrate your company’s competency and you keep up with the times. Take note though, your accounting leads won’t necessarily be at top quality just by showing off your toys.