As the years have stretched on for the B2B industry, some marketers have come to see a steady increase in the use of B2B telemarketing for lead generation. And with its steady rise in usage, so has the fame of telemarketing grown as well. And naturally, being famous also means that you’re going to have some haters in the long run.
So who can we define as haters when we talk about telemarketing? Well, those can be our general consumers. Every marketer that understands the power that using the phone has in increasing sales is very familiar with consumer attitudes towards telemarketing; a lot of households despise telemarketers for calling their homes. Even in business, telemarketing’s name is not safe as there are even haters where it is most widely used.
Well, good news for marketers that make use of B2B telemarketing as part of their lead generation campaigns – it’s still going strong! Sorry to burst your bubble haters but your favorite marketing tactic through the phone isn’t about to go anywhere anytime soon.
Why do we say that telemarketing is still a big thing? Here’s why:
In 2012, businesses have seen a shift in how they engage with their target prospects. Rather than making use of tactics involving mass promotion of their offered products and services, content has risen to the top of the list of being materials which drive company-to-customer engagement.
High-quality content helps build a companies credibility – it makes them more authentic. And as building authenticity becomes part of many companies’ marketing game plans, we will start seeing even more value in the role that…
It’s no longer about just offering something that no one else has yet to come up with. Today, when hiring third party service providers, businesses not only look at a company’s authenticity but also at their expertise. As such, we can say that your expertise is what will help carry your brand when you start doing lead generation and plan your marketing strategy.
Telemarketing fits in with authenticity and expertise in that in the past year marketers have said that building relationships with their prospects has helped spur the acquisition of financial services leads and in closing sales.
Once you have engaged with your prospects with the use of other marketing means such as email marketing, content marketing, or have drawn them in through SEO, then you are going to need a way to nurture your leads before they become sales ready. B2B telemarketing is one of the preferred mediums in this area; when it comes to lead generation and appointment setting, telemarketing gets the job done.
Word to the wise – B2B telemarketing is still a big thing.
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