It is fairly common knowledge that your accounting lead generation campaign can run into prospects who have a simple, investigatory request. You comply as a way of giving a small demonstration of what you know and what you can do. What if, during the course of this, your lead generation process discover something it ‘was not supposed to?’
You might think that the title has an obvious answer. Lead generation campaigns are supposed to be respectful of privacy right? How can the answer should be anything other than yes? Well here is why: Such things are not always meant to be kept secret.
And when it comes to secrets, there are cases where accounting finds odd inconsistencies that could lead to something more conspiratorial in nature. The fact that accounting leads are not so large does not rule out the possibility that even the slightest oddity could lead to something bigger.
Still, you could stand a chance of being too nosy so here are some ways to determine whether or not your lead generation process learned about things it should not have:
Related Content: The Importance Of Seeking Help In Financial Lead Generation
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Remember, when somebody tells you that you ‘should not know this’ they are either one of two things: right to demand your confidentiality or wrong enough that they wanted it kept secret. In either case, your lead generation strategy should be stern with itself while qualifying bookkeeping leads, tax sales leads or any accounting lead.
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