Sales Leads – Getting Them In Time For Christmas « ledgerleads_blog

Sales Leads – Getting Them In Time For Christmas



December 4th, 2012

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For businesses, the holiday season seems to be either the best or worst time to generate sales leads. It is not as complicated as it sounds though. It just depends on what market you cater to. And for financial management firms, your sales leads can be generated just in time for Christmas

It Is Just A Matter Of Knowing Where These Sales Leads Are

Sales Leads, Financial Sales Leads, Lead GenerationLuckily, financial management caters to a very staple need that is common among companies. Usually, things like Black Friday and the prospect of holiday pay all require proper financial insight beforehand so start with those! Target sales leads that are expecting a major shift in their financial paradigm to help keep long-term plans from going astray.

Furthermore, never forget that this is also the time of year when financial attitudes tend to drift towards the extremes. On on hand, you have misers and on the other hand, you have squanderers. Your sales leads could include businesses that are a little too frugal in terms Christmas bonuses. They could also be the business equivalent to the holiday shopaholic.

If you want to be the voice of reason and moderation, do your best to approach them under the following conditions:

  • Go for early – Generating sales leads is all about timing. If you approach them when they are already in the middle of a financial hysteria, it might take a while to have them slow things down. Taking that long to qualify your financial leads is not healthy. Get an early heads start.
  • Avoid raising defenses – Some prospects get a little defensive of their financial behavior and that is never good if you are trying to qualify them for sales leads. Put subtle suggestions in marketing materials and stick to citing facts about reckless financial management during the holidays.

Related Content: Lead Generation Telemarketing – Watch What You Say

  • Let them call you – Sometimes you may have qualified sales leads with people who are still not fully convinced. Come Christmas time however and they do a complete turnaround once they see the truth themselves. When that time comes, these sales leads need to have something to call you with or else they might just turn to a competitor instead!
  • Ready your schedule – If you are setting appointments with your sales leads, an annual schedule really helps. Although, be aware that people have more than just business plans during that time of year. This is yet another reason why you should plan early. You do not want your financial sales leads ruining someone’s holiday vacation.

Related Content: Plan Appointment Setting Campaigns BEFORE Promising Seasons

When you think about it, getting ready for these sales leads like this can be like Santa Clause using the rest of the year to get ready for Christmas. Your B2B lead generation system needs to set these sales leads ahead of time. You need to make sure which are being naughty or nice in terms of money management. This results in closing deals and making changes just in time for Christmas day!

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