Role of Professional Telemarketers in Financing Lead Generation « ledgerleads_blog

Role of Professional Telemarketers in Financing Lead Generation



October 14th, 2011

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financing lead generation, finance lead generation, finance sales leads, financing appointments, financing appointment settingThe marketing people have a big responsibility on their shoulders. Who wouldn’t have a heavy burden if they are assigned to find new clients? I know that feeling, too. The team members and leaders in marketing bear the task of getting in touch with potential customers, making follow-ups and implementing programs that will increase brand awareness. Looking after a number of prospective clients out of the thousands in population does not seem to be a light function.

I bet the feeling is mutual with the professional telemarketers. In fact, they are facing greater pressures and challenges in their quest to win sales leads in financing lead generation. For one, they need to make a research on information about their targeted prospects. They just could not make a phone call without knowledge of what and who they are calling to. Also, they should be able to handle call objections and rejections. For obvious reasons, some prospects would be annoyed with unsolicited phone calls. As such, they have to find ways to make each beep worthwhile for the prospects.

But then again, they are the primary assets in getting quality financial leads. Without them, who would contact the prospects, qualify them, nurture, follow-up and set up financial appointments? Not that I know of. It is therefore necessary that they have the technical training, proficiency, motivation and discipline. If not, how can they obtain lending leads, business loan leads, cash advance leads, or finance leads? You could not afford to lose business opportunities because of incompetent marketers or the lack of experts.

It is better to outsource an outbound call center if you lack the manpower. Why? For one, you can get minimal results with a minimum human resources. Production is not at high level. Hiring a service provider gives you access to a pool of skilled individuals. Another reason is the affordable labor and the chance to avoid expenses in the recruitment, training and benefits of employees. Through this, you will reduce your cost per lead.

 

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