Riding Financial Planning Lead Generation: Are You Prepared? « ledgerleads_blog

Riding Financial Planning Lead Generation: Are You Prepared?



October 28th, 2011

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If you think financial planning lead generation is easy, you should think deeper. Creating interest, obtaining financial adviser leads, making follow-ups, and setting up business appointments with the right prospects do not seem to be a piece of cake. I would not be surprised why several financial planning companies find it difficult to get in front of potential clients. Searching for the right prospects, fighting off the competition and convincing them about the solutions are great responsibilities. Are you ready to ride the big waves? You should.

financial planning leads, financial adviser leads, financial planning lead generation, financial appointment setting, financial sales leads, finance sales leadsTo prepare you in this big challenge, here are some things you need to keep in mind.

The company. Who will form part of your marketing team? I bet anything but ordinary. You can only vouch for successful campaigns if you have the right people with the right skills. Get experienced, highly motivated and proficient marketers who will be your marketing teammates.

The list. You can’t find the financial prospects if you don’t have their contact information. You can’t call without a phone number nor send a mail without the address. For a start, you need a database of business data.

The medium. If you have the list, how will you reach the prospective customers? Is it by phone, email, mail, or email? In choosing the right instrument, pick the fastest, most accessible and cheapest.

The partner. You can always outsource when you do have problems. If you choose to, you can avail of the low-cost solutions and specialized skills of an outbound call center in generating financial adviser leads, such as retirement planning leads and investment leads, and financial appointments.

Prepared to kick start your company’s growth?

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