Several companies do not like the idea of paying outsourced telemarketing service for financial planning lead generation and appointment setting. They think that cold-calling is too old, in fact obsolete, to use against today’s digital tools like email marketing and social media. Also, the implementation of the Do Not Call Registry along with other legal, regulatory and privacy guidelines have prevented telemarketers to reach other targeted prospects. Apart from these two, still there are other reasons why some firms have reservations to use phone marketing.
Such sentiments are well taken care. It is just understandable why they look for online tools rather than offline direct response vehicles, like telemarketing. However, a veteran in generating financial advisor leads and business appointments has a competitive advantage over the so-called digital revolution. Here are some reasons not to ignore outsourced telemarketing in obtaining leads like retirement leads.
Ease of communication and ability to receive immediate responses. Once the decision-maker is contacted, it is assured that response will be given. No wonder why the phone is among the fastest medium the in communicating targeted prospects.
Outsourcing gives you an opportunity to cut back on costs. Expenses in recruiting, training and employing marketers, purchase of equipments as well as repairs and maintenance, salaries of supervisors and managers, and payment of utilities are too big to handle. Seeking outside support allows you to gain access to the skills of professionals, technology and business contact list with less investment.
Expertise and experience. Only those that have the wealth of experience and expertise in marketing will be able to craft the right strategies that will allow you to land in front of interested prospects. Telemarketing firms that have been present in the industry for a long time are already trademarks in the field of phone marketing.
These factors are strong points that indicate the cost-efficiency and effectiveness of service provider. But the fact remains that the final decision rests on you. Just be sure you’ll choose the right one.
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