A slogan or a tagline is one of the intangible assets, not literally though, of any company. More often than not, when people hear a particular line, they will be able to associate it to a particular brand. If someone says “Connecting People”, you would recognize it as Nokia’s. That is how popular a slogan is in building a strong brand and fighting off the competition.
Apart from pointing out which one is associated with a company, you can also learn from it in generating accounting lead and tax leads. Here are some of it and how it can guide you in your accounting lead generation.
Reach out and touch someone (AT&T). You don’t get new clients just for the sake of making profits. You have to reach out to your targeted prospects and offer solutions that will be beneficial to them. So, when you make first contact with targeted prospects, don’t immediately push for the sale. Understand their needs and know how you can fill in.
He keeps going and going and going (Energizer Batteries).If you do have effective plans, do not stop when you reach your goals. Continue with such approaches however assess the weaknesses and supply additional ways to improve.Also, embrace new strategies and explore more avenues for growth.
We try harder (Avis).There really are bumps along the ride of a successful marketing program. Prospecting can be tough and there are times projections will not be reached. In these dark times, the only way is to fight back harder. Do not let the competition swallow your business. Know what your competitors are doing for you to get an idea how to outplay them. Learn what your prospects are looking for and determine if you can provide their heart’s desires. Be updated with the current trends in the market so you can adapt easily with the changes or additions.
See what the future has in store (Future Shop). Anticipate what will the business be in the future. This will allow you to prepare for what the future has in store.
Everything is easier on a Mac (Apple Computer).If doing it on your own is not an enough effort, perhaps you can try asking for outside support. There is nothing wrong with outsourcing. In fact, your marketing burden will get light if you seek professional assistance. Outsourced service, like accounting telemarketing, is not just low-cost. Your campaign will be handled by the experts, professionals who have the wealth of experience in generating appointments for your industry.
So, what’s your slogan in marketing? I hope one of it is, “Yes, we can!”
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