August 2nd, 2014
The generational shifts in the workplace population aren’t just affecting companies internally. They’re also creating new possibilities in the financial services sector. As such, your financial lead generation strategy might work best by aligning your overall message with these particular possibilities.
July 26th, 2014
The idea of overkill is usually seen in one or two ways. The first is pulling out all the stops, regardless of victory already being achieved. The second is becoming excessive than necessary in order to accomplish a particular goal.
When generating sales leads, success can actually come in the form of one or the other. There are times when you end up outdoing yourself despite reaching, say, your monthly quota. How do you tell though if this is the sort of positive or negative sort of overkill?
July 19th, 2014
B2B marketing and lead generation are concepts really like to evoke “strictly business” mindset. It’s easy to assume that branding, culture, and lifestyle are automatically thrown out the window.
That doesn’t exactly make it correct though. Lifestyle in particular can be a very important factor when it comes targeting, nurturing, and (obviously) setting appointments. The word is not defined by the separation of work and life. It is essentially the whole package.
July 12th, 2014
Sometimes the best B2B marketing campaigns end up going downhill. Despite promising starts, you just didn’t as many accounting leads as you expected. It’s like what’s happening in Brazil right now. Not only did the home team suffer a crushing defeat, they’re biggest rival is set to win the World Cup on their home turf.
This might also be bad news to all marketers who’ve been heavily riding Brazil’s World Cup crazy train. Seeing all the hope and aspiration swept under by the German boot, it looks like the party’s already over. What’s a marketer to do? What can they do every time a honeymoon campaign comes to an abrupt end?
You get ready for the next one, that’s what.