April 5th, 2012
One of the trickiest things about being an insurance company is the situations of its clients make it work on a case-to-case basis. In other words, each of them has a specific need that makes them unique. Even if it’s just the insurance issues of a single individual, you will have to be as relevant as possible to his or her needs.
Can you imagine how much more complicated that gets if you were providing insurance for an entire company?
That’s the challenge often faced by many of those in B2B insurance who need really successful partnerships to stay afloat. It may not even matter if you’ve got an economy with businesses sprouting everywhere (e.g. Singapore). Your competitors will soon beat you to every, single insurance prospect if you don’t know how to determine their needs and expectations fast enough.
Some business gurus would suggest B2B telemarketing because the phone can arguably make for a faster qualification process. In fact, a business conversation can make for a faster exchange then even email. However, don’t think you can just get some numbers and start cold calling.
Decision makers may have spam filters set up to help them ignore email invitations and are too busy to be surfing the internet all the time, but their phone is no less unguarded and their time on it no less restricted.
If you want to be successfully telemarketing in Singapore, you need to put that phone in the hands of a professional. To play it safe, try outsourcing first to a company that has them first so you can at least know how they discover the needs of your prospects.
March 28th, 2012
It’s easy to say that accounting these days is an industry that’s all over the place. There are times where it dips outside of itself and into other departments within a business organization. There are other times when it’s set to three different tasks in a single day. Other days you have three different accounting services doing the same process but for different reasons. It’s not even surprising when people start confusing some of its functions with that of others. Accounting usually ends up performing them anyway!
This sheer complexity is perhaps one of the greatest difficulties for companies that offer accounting services. You never know what a prospect might expect from you and you sure as heck don’t want to bombard them with too many irrelevant details (regardless of what medium of communication you prefer). Email marketing? They’ll find you too long to read. Telemarketing? They think you talk too much.
Obviously, research and gathering information play a key role in your B2B lead generation. For those of you in countries that are becoming increasingly bustling and teeming with business activity, the variety of accounting needs will only complicate itself further. Take Singapore for instance. As one of the Asian Tigers, more and more businesses are rising (and coming) into the Lion City. This can either spell prosperity or chaos for accounting firms wanting to make the most out of the economic growth.
Furthermore, there’s still remains the ever present cost of maintaining the quality of your actual services. So how are you going to get your information if you can’t even invest in the capacity?
It’s simple, you just outsource instead. In fact there are some companies that do telemarketing in Singapore. Why not give them call and find the appropriate prospect?
December 7th, 2011
Financial consulting targets individuals, as well as businesses, to aid them in properly handling their investments, savings, and expenses. If you have a firm that handles such a service and you want to get quality leads to purchase such an aid, the following tips will allow you to better handle your lead generation campaign.
Search for new businesses
If a new business is on the rise, chances are they have mounds and mounds of investments and expenses. You can check on-line forums, or even just the newspaper for their contact information to get you started with your lead generation campaign.
Ask past clients
Being a financial consulting firm, you may already have numerous clients in the past. You can ask some of your highly satisfied clientèle on leads that they may know of. You can even ask them to tell the people they know to refer to your business. That’s a bunch of free leads right there.
Outsource to telemarketing firms
Telemarketing may be thought of as a nuisance to many, but it is still, in fact, one of the undefeated methods for generating quality leads. You can get speed, precision, and even the great chance of increasing overall lead count. Getting the services provided by contact centers is beneficial due to the highly detailed database they use.
Use these tried and tested methods for your lead generation campaign, especially the last item on this list. Make sure that you still take due diligence in doing these lead generation means and never jump the gun as it may cost the success of your campaign.
December 1st, 2011
Nothing can generate accounting services leads better than the veterans. There are may be new mediums, like email marketing and social media. But, no one cannot deny that there are old school marketing tools that still work wonders, even during this digital revolution. And one of the best that has been widely used is outsourced telemarketing.
But despite the effectiveness and cost-efficiency of using the phone in accounting lead generation, it cannot be denied that there are some who are not in favor of such medium. They have their own reasons not to use this veteran. But before you even dislike the idea of doing appointment setting over the phone, you should first understand how much help you can gain from hiring an outbound call center. And the following list tells you about it.
Freed from the complexity of creating interests and making accounting appointments. Let us be honest. Generating bookkeeping leads, audit leads or cpa leads is not a chicken task. It is complex, time-consuming and very expensive. If you don’t have the know-how, why not ask for professional assistance? By doing so, you are assured that the responsibility is well taken care of by the experts, not the ordinary guys.
It avoids huge expenses. All too often, outsourcing leads to low expenses. No wonder why a lot of companies seek outside support. You too can save your money if you sign up for this undertaking.
You don’t get mere leads, but appointments. Others may offer you only leads but telemarketing firms will provide you with appointments, a face-to-face or phone meeting with the potential client. Isn’t this a better solution?
Now, do you think hiring a BPO partner is not a rewarding experience? Think wisely.
November 24th, 2011
There are only two failures you will commit in cold-calling, either you do not make enough calls or you perform it horribly. To avoid employing the aforementioned defeats, it is necessary to follow some simple tips.
The commencement of the cold-calling process is to have a good list. You can not make a call without knowing whom he needs to call. This account must be accompanied with basic personal information. These pieces of data will ignite a dialogue between the telemarketer and the prospect. Sources of information include the Internet, newspapers, directories, databases and a company-generated list.
A key factor in financial planning lead generation success is the state of mental preparedness You should put calendar, notes and script guide close to you. Truly helpful is the removal of distractions, i.e. mobile phones. Rehearsing and practicing a dialogue constantly sprouts self-esteem in order not to stutter during an actual call.
Rejections and objections are going to pour sometimes during cold calls. According to a study, only five percent (5%) of sales prospects are actively seeking solutions to their problems. Thirty-percent (30%) are either (1) conscious of their problem but don’t know how to solve them or (2) clueless of that they have concerns. The remaining thirty-five percent (35%) do not just care about a firm’s product and/or service. With these statistics, all are in agreement that rejection is an inherent attribute.
Only few telemarketers optimize their time to effectively plan the right time to call. Knowing how to warm-up a cold call builds relationship and rapport with your prospect. This is crucial in generating financial advisor leads. A telemarketer who initiates a call without a clear way on how to converse with the qualified financial adviser leads is talking about disaster.
Lastly, you must also motivate himself by setting goals and measure performance. With this self-evaluation, you will know what things are effective and which areas need improvement or corrective action.