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Why You Aren’t Getting a Steady Stream of Financial Sales Leads

December 26th, 2012

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financial leads, B2B telemarketing, lead generation, business leads, financial sales leadsBusinesses in the financial services industry may not be getting a steady stream of financial sales leads due to various reasons. One such reason is that their lead generation campaigns may not be working the right way. Another reason would be that it’s off-season and no one is really looking to pay for such services at the moment. No matter what the reason though, you still need to have a steady stream of incoming business leads to keep your company profitable.

Truth be told, high-quality financial leads are to be desired by companies in the financial services sector. However, getting a steady stream of those types of leads to flow into your pipeline is a difficult thing to do. So, what is the reason as to why you aren’t getting a steady inflow of leads into your pipeline? (more…)

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Ledger Leads Weekly Lead Generation Line-Up #1

December 22nd, 2012

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Business owners and managers always need to stay up-to-date with all the latest news. In terms of lead generation, well, you should also brush up on your knowledge to help you come up with new ideas on how to improve your campaign.

As you read this, the holidays are already upon us and so is an inevitable new year. If you did good with your business in 2012, then you may be looking to double your production when 2013 finally comes around. And what better way to start with an increase in production than your own business sales lead generation campaign? (more…)

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Lead Generation Emergency? Dial 911!

December 22nd, 2012

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lead generation, financial leads, B2B telemarketingWhen bad things happen, we call the emergency hot-line – 911. However, when it comes to business emergencies such as with our lead generation campaigns, can we still pick up the phone and hope that someone is going to come to our aid? Well, we sure hope that someone does because when our efforts at generating financial sales leads go south, we are going to start seeing a drop in sales.

Of course, when we say to dial 911 you are not going to actually be doing so, rather you will be calling for the aid of specialists in the field of lead generation that can help you improve your campaign. Who are these saviors who are just a phone call away? We call them lead generation companies – businesses whose main practice revolved around generating financial services sales leads and in helping other businesses improve their own marketing strategies through their expertise. (more…)

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Sales Leads – When Details Go Missing

December 21st, 2012

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Whether it is sales leads or accounting, nobody really likes it when something goes missing. In lead generation, a few missing details makes everything riskier for sales. In accounting, missing records can arouse suspicion. On that note however, paranoia and obsession are far from the best reactions.

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How to Use Telemarketing For Lead Generation & Customer Support

December 20th, 2012

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lead generation, B2B telemarketing, business sales leads, financial services leads, financial sales leadsTelemarketing is something that is commonplace within the world of B2B. When it comes to lead generation, plenty of businesses still prefer to make use of this age-old, tried and tested approach to getting themselves high-quality financial services leads. Another thing that telemarketing is commonly used for is in handing customer support.

When we are in possession of certain things, we normally only ever use them for one purpose. For instance, a flashlight gives us light in dark places so we can have sight. It cannot really be used as a lightsaber to fend off attackers (we wish it could though). When it comes to lead generation as well as customer support, telemarketing is flexible enough thus allowing it to be used for both needs.  (more…)

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