January 8th, 2013
Financial services companies offer a unique service which many businesses are in need of. The problem with this, however, is that even with a demand for such services it is still hard to break into the market seeing as there are already similar companies that are offering the same thing to their customers. So when it comes to financial lead generation, how does one succeed?
Just because you run a financial services firm doesn’t mean that you have to be a boring businessman that sits at a desk all day, going through papers as if you were a machine. You must remember that you are still a business and one that can enact a good marketing campaign. As such, you still have a good shot at getting new clients and customers for your company. (more…)
January 7th, 2013
Businesses engage in performing all sorts of lead generation tactics to help with generating high-probability sales appointments. Those kinds of B2B appointments, however, are hard to come by. Why is this? Because when a business executes an appointment setting campaign, they need to make sure that their method of appointment setting is able to find high-probability sales leads as well.
Appointment setting would mean nothing if a firm’s chosen method of lead generation is not able to help find the right prospects – qualified sales leads. Why would you even pursue scheduling a B2B appointment with a prospect if you are not able to confirm essential data, such as their company size, if they are planning to switch providers anytime soon, or if they are even considering buying the type of product/service you sell. (more…)
January 5th, 2013
As the years have stretched on for the B2B industry, some marketers have come to see a steady increase in the use of B2B telemarketing for lead generation. And with its steady rise in usage, so has the fame of telemarketing grown as well. And naturally, being famous also means that you’re going to have some haters in the long run.
So who can we define as haters when we talk about telemarketing? Well, those can be our general consumers. Every marketer that understands the power that using the phone has in increasing sales is very familiar with consumer attitudes towards telemarketing; a lot of households despise telemarketers for calling their homes. Even in business, telemarketing’s name is not safe as there are even haters where it is most widely used. (more…)
January 2nd, 2013
As the years roll ever onward, and as costs increase, more and more businesses are looking to hire third party services providers to supplement their daily operations. As such, there are a lot of businesses that have started building their expertise to cater to the needs of businesses that have an apparent need for different kinds of services. One such service that has been in demand over recent years are lead generation services to help with the generation of high-quality sales leads.
Though such a demand may be present, business owners are still a bit on the edge and usually contemplate on whether taking the plunge is worth it. Of course, we need to play it smart and not simply entrust your lead generation campaign into the hands of third party providers who we do not know if they can even produce what we want them to. (more…)
December 27th, 2012
When you want to know if there are bugs plaguing your crop fields then you may start with looking for holes in the leaves of your plants. In lead generation, however, there are other indicators as to when there are holes in your campaign.
Farmers don’t like bugs in their fields because they destroy crops, jeopardize the harvest and thus affect the amount of profit made in the end. The same thing happens when there are holes in your lead generation campaign, although you’ll be losing leads instead of green leafy vegetables and other types of crops. (more…)