February 22nd, 2013
When the clock strikes 5pm, some of us are ready to head on out (except for those who love overtime work) and step back into the comfort of our homes – either that or go get a drink with the guys. Once that happens, well, there wouldn’t really be anyone left in the office to handle your lead generation campaign. And because of that you’re missing out on the chance to generate some good leads.
February 21st, 2013
Before you take the reigns and start executing your own financial lead generation campaign, you must first realize one thing: the importance of proper assistance. Why? Because everybody needs a little help every now and then, especially financial services firms that seek to increase their sales.
February 20th, 2013
Why do businesses employ the use of B2B telemarketing as part of their strategies? Why to increase sales, of course. How does telemarketing do this? The answer is through helping a company find new business and generate sales leads. Sounds good doesn’t it?
February 6th, 2013
Telemarketing is an age-old marketing tool. A lot of marketers still trust it today; however, more are becoming even more reluctant to make use of it in their marketing campaigns. Who could blame these people? After all, there has been a lot of kerfuffle surrounding telemarketing and its use in selling both to business prospects and general consumers.
A lot of people are criticizing the way that the phone is used in generating business leads and has led to the idea of telemarketing being dead. Also, the rise of social media and with email marketing becoming even more prevalent have made this marketing tool seem even less of use in helping a business grow. (more…)
January 29th, 2013
It is important that every business today understand the value that having a financial services lead generation program brings to their company. You will be able to attract new business to your company through your own efforts, thus increasing the revenue you make. Such a thing though would require a large investment. As such, not all businesses are able to allocate the needed budget towards such a program.
Luckily, you have the option of outsourcing to a third party service provider. The problem here though is if your company is a good match with outsourced lead generation services. Not all businesses will benefit from having a third party handling their campaign so it is wise to know beforehand as to what the best choice is in regards to the matter. (more…)