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Using B2B Marketing for Your Own Shutdown

October 4th, 2013

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While it’s been officially declared that a government shutdown won’t stop Obamacare, a shutdown it still remains. But more to the point, shutdowns like this aren’t just exclusive to the government. Businesses (even small ones) can have room for their own politics, which could lead to similar outcomes.

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How To Leave Better Voicemail (With Actual Value)

August 15th, 2013

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When you’re a financial advisor, no amount of dedication to your profession is an excuse to leave a bad voicemail. This true story by Andrea Howe of Forbes can serve as a quick lesson for you.

Today only about 18% of voicemails actually get return calls. That’s a punch in the gut for anybody still leaving as many as they can in the hopes they get lucky. The good news is you can get a different kind of luck if you know what touches that 18%.

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How the Technical Support Group is Directly Related to the Quality of Telemarketing Services

June 28th, 2013

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Team work is extremely important if you want to provide your company with the best telemarketing services regardless of the type of leads you’re generating for them, whether it be insurance leads, financial services leads, tax sales leads, wealth management leads, among others. You must also develop sympathy within your group in order to function properly. However, there are different levels of sympathy that can either make or break you as a team and these are: (more…)

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Lead Generation Tips – Understand How A Prospect Sees Value

June 27th, 2013

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Normally, you would only view your financial lead generation strategy as way to present your financial planning business as a really high value service. However, many prospects see values in other parties apart from just the people serving them. So instead, why not plan your lead generation campaign with the goal of how far their definitions of value go? One Forbes article cites Warren Buffett as proof that value could mean a lot of things in financial planning.

Lead Generation, Financial Lead Generation, Sales Leads

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Financial Lead Generation To Understand Leaders

June 21st, 2013

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B2B financial lead generation campaigns are always targeting leaders. Even if it is not the CEO, there is more than a good chance that your accounting business is trying to connect with those who are in a position of authority in a company. Therefore, it only makes sense to equip information about how leaders think so that your lead generation strategy can present that which most appeals to them right?

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