March 3rd, 2014
When it comes to financial services, there’s really a lot of dread when it comes to the phone. No, telemarketing calls about mortgage schemes or credit card management hardly frighten. What business owners truly fear are calls from collectors and loan sharks.
Unfortunately, these fears only worsen the general attitude towards a necessary evil in the finance industry. Money that is lent must be returned. It’s that simple. But at the same time, marketing the services that ask for that return make you look like a crime lord (or at least, the right hand man of one).
February 22nd, 2014
Let’s face it some industries can be pretty slow to catch up with every kind of technological breakthrough. And each time, the reasons are as various as the technology itself.
Marketers in the financial services industry are one example. Long have they been challenged on the authenticity of released information, poorly-executed strategies, and other failed opportunities.
February 21st, 2014
Many would say that the insurance industry is all about worst-case scenarios (and not always in a good way either). However, sometimes it’s when you’re driven into a corner that your best qualities surface. For both insurance marketers and their potential clients, this truth can apply (and simultaneously no less).
February 15th, 2014
Insurance by definition is the equitable transfer of the risk of a loss, from one entity to another in exchange for payment. In other words, it’s a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Any risk that can be quantified can potentially be insured.
Still, telemarketing such products can be both challenging but nonetheless effective if done properly. Among the first challenges however are always the objections that rise up in response to such campaigns.
January 30th, 2014
Prospects are hesitant when it comes to outsourcing any kind of process today due to possible security issues even if it would ultimately improve quality and efficiency. The reason why is the same reason why financial service companies hesitate to outsource information-based processes like marketing and lead generation: data security.