Whether it’s actual financing, financial expertise, or other facets of the financial services industry, they’ve all been accused of ‘fooling’ and ripping them off hard-earned cash.
And while April Fools’ is long gone, it’s really painful to see folks recalling the stunts of other brands with a chuckle but casting a dark look towards your entire industry for even thinking of doing the same.
It’s like you dabbled in the dark side of being a trickster and now you can’t ever try and play the part again. Do you dare hope for more finance leads when everyone’s treating you like Loki from Thor?
Well, maybe because being a trickster isn’t always that bad.
You want to know the most distinguishing feature of a trickster? It’s a silver tongue. The best of the best just simply know how to say the most convincing words. Be it over the phone, a LinkedIn message, or even an actual letter on print, the power of a silver tongue can work wonders on those who are otherwise not so easily convinced.
What are the traits of having a silver tongue?
To summarize, the key to having a silver tongue is to find the pain points and use them to drive a prospect closer to a buying decision. It’s not as underhanded or dishonest as many think when it’s simply about knowing what they want and what they don’t want (then put into words).
Archives by Month: