Telemarketing is an age-old marketing tool. A lot of marketers still trust it today; however, more are becoming even more reluctant to make use of it in their marketing campaigns. Who could blame these people? After all, there has been a lot of kerfuffle surrounding telemarketing and its use in selling both to business prospects and general consumers.
A lot of people are criticizing the way that the phone is used in generating business leads and has led to the idea of telemarketing being dead. Also, the rise of social media and with email marketing becoming even more prevalent have made this marketing tool seem even less of use in helping a business grow.
To some marketers however, a phone appointment is just as good as a face-to-face meeting with a prospect. That is why no matter what others say there are still those who hold telemarketing in high regard. Even so, there are a few obstacles and challenges here and there which keep businesses from enacting effective and productive telemarketing campaigns.
Want to know what obstacles and challenges this powerful direct marketing tool faces? Here are some examples:
Fraud is always a big issue when it comes to business. Unfortunately though, a few evil geniuses have managed to learn know to manipulate the use of telemarketing as part of their scams. Due to this telemarketing’s reputation has been stained. As more business owners grow cautious about fraudulent offers and scams, so does the chances that telemarketing has at becoming a part of a business’ lead generation campaign.
Another challenge that cold callers and telemarketers face is how rapidly technology advances in this day and age. Businesses now heavily make use of both social media and email marketing – and they’re finding even more ways to not have to pick up the phone before a prospect agrees to a call. Also, we cannot forget how advances in technology such as answering machines and caller IDs make it hard for telemarketers to get to their target decision makers.
Businesses that employ the use of telemarketing will find that rejection is a constant part of the program. Not everyone that they call would be willing to give their callers the time of day, and even if they did they would probably not even be interested in the offer. Aside from that, rejection is quite bumming and can hamper the performance of telemarketers that do not take rejection as well as they should be.
Such obstacles are what telemarketing faces and hamper the progress of lead generation and appointment setting campaigns. Rest assured though, using the phone to generate new business leads and appointments is still effective, and most importantly, in use by many businesses.
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