When the clock strikes 5pm, some of us are ready to head on out (except for those who love overtime work) and step back into the comfort of our homes – either that or go get a drink with the guys. Once that happens, well, there wouldn’t really be anyone left in the office to handle your lead generation campaign. And because of that you’re missing out on the chance to generate some good leads.
Just because you are a B2B firm doesn’t mean that business stops when your doors close. For all you know your prospects could be taking a look at your website right now and may be interested in your services. And when a prospect is interested, he or she may just decide to try and reach your business through the best way possible: the phone.
Plastering your office number on your website means you’re opening your company to receiving calls from interested customers, and for other reasons as well. Night time, however, is not just a few hours for you to rest up; it’s also a couple of important hours for your financial services lead generation program.
Most businesses neglect the fact that night time is still a time for them to be able to generate business leads. You would be wise to understand that money never sleeps, and so does business. If a prospect is really interested in your services then they will reach out no matter what time it is – even at night when you’re not there to take their call.
If you’ve got no one at the office to take your incoming phone calls then you are, sadly, missing out on generating business to business leads, be it accounting leads, financial planning leads or financing leads. You’ve got to find a way to fix that.
The phone is one of humanity’s most ingenious inventions (thank you Alexander Graham Bell) and is one of the easiest devices to use. People embraced this most wondrous of inventions – and so did businesses. Ever since then, even marketers have learned to use the phone to market their products and services to interested customers.
Telemarketing become not just a medium to sell though, it has also become a way for companies that cannot handle incoming calls during peak hours or lack their own customer service representatives to rectify such problems. As such, you may want to consider hiring a telemarketing services provider so that your lead generation campaign can continue even throughout those hours when you’re off playing with Princess Toadstool in dreamland.
Interested prospects that want to know about your products/services will not hesitate you give you a phone call without a moments notice. That is why it is important to always have a sales rep, or representative, available to take your calls even way into the wee hours of the morning. Remember: night time is crunch time for lead generation.
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