Sometimes misleading content isn’t misleading by any fault on its own. Take this Forbes article on Popeyes shares catching up dangerously close to KFC.
Others may not be so lucky. In an age of increasingly dominating online content, you only want authentic prospects looking you up and converting into high-probability sales leads.
Luckily, many an expert marketer will tell you that a filled up form or an inbound inquiry isn’t automatically a lead. For example, if you want sales leads for accounting businesses, you’d still want to learn more things like the kind of business a prospect runs or how big they are.
That doesn’t help when your content uses keywords or titles that aren’t tailored enough to attract the right audience. That’s how bounce rates tend to get worse on your site. It’s also how some prospects grow confused over the topics you discuss and the actual services you provide.
So what are some quick and easy ways to tweak your marketing content so that readers and viewers will be given a more accurate impression?
If you’ve been frustrated by your own Google searches sometimes, then you know what happens when you follow misleading content. Avoid creating the same problems with others and fine-tune your marketing materials to be less misleading.
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