Lead Generation Tips – Know When Numbers Lose Meaning « ledgerleads_blog

Lead Generation Tips – Know When Numbers Lose Meaning



May 11th, 2013

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • Pinterest
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

As a financial planning firm, your lead generation campaign could just be another problem in the long quiz of money and math. And no matter what problem it is, the numbers alone can tell you everything right? Unfortunately, the prospects on the other and of your lead generation process do not always think the same way.

Lead Generation Could Neither Be About More Or Less

Lead Generation, Financial Lead generation, Sales Leads

Business is not always about numbers and that extends to lead generation. If that sounds hard to believe (or you are just smelling a hint of sentimentalism around the corner), your financial planning leads could still contain purely objective facts yet the prospects will still not care whether they get less or more. The only way you can understand them is if your lead generation strategy digs deeper into their perspective.

Related Content: Financial Lead Generation – Imparting Wisdom

So how can these prospects remain objective about their financial goals yet not care if they end up with more or less in the end? More importantly, how can your lead generation strategy understand this and adapt your business offer accordingly?

  • Staying open – Perhaps all your prospect wants to do is to keep their business open. Surely you have qualified plenty of businesses before like, wealth management leads or risk management leads, in your financial lead generation campaigns. It is not that hard to understand that, whether they end up with more or less, they are satisfied so long as their business can survive.

Related Content: Lead Generation Strategies For Targeting Companies In The Midst Of Conflict

  • Single goals – Survival is actually a singular goal but it is certainly not the only reason for customers could not care less about earning more or less. Just as lead generation campaigns do not always succeed with more of the same thing, neither does your prospect see how more earnings will help them get what they really want to achieve with their finances.
  • Non-business causes – Just because your prospect is not technically a charity does not mean they cannot think like one at times. This requires your lead generation strategy to not only focus on money issues (odd that might be for financial services). It should focus on how those issues have been affecting the values and culture of your prospect’s business.

Even the more experienced financial planners know that numbers can mean anything but there will be business owners and prospects who do not find any derived meaning worthy of their concern. Look beyond just earnings, capital, and revenue. Use your lead generation tools to understand the non-numerical factors that are more important to them.

 

Related Posts Plugin for WordPress, Blogger...
Did you like this? Share it:

Share and Enjoy





Email
Print