Many like their lead generation campaigns easy (even among those who know the more sober truth that it is not). More than that, many prospects might even agree with you. Who does not want cheaper financial services or a faster qualification process every time they subject themselves to the lead generation process?
Unfortunately, there are times when such difficulty is necessary. It also depends on where you are as a business. Sometimes you have to take what you can get to keep your business going. There is no more room for picky and pointless procedure. Other times your lead generation process should be careful about the financial leads (e.g. accounting leads, financial planning leads, insurance sales leads) it is getting for you. You do not want to accidentally give yourself away so easily!
Related Content: Lead Generation Tips – Evaluate Your Own Advice
Simply put, you need to have very good reasons when your lead generation process is either playing hard to get or opening its doors for your financial sales leads. Being too easy or too difficult matters little next to how well you are actually faring.
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