Many like their lead generation campaigns easy (even among those who know the more sober truth that it is not). More than that, many prospects might even agree with you. Who does not want cheaper financial services or a faster qualification process every time they subject themselves to the lead generation process?

Why Lead Generation Needs To Be Difficult At Times

Is this the face of your business?

Unfortunately, there are times when such difficulty is necessary. It also depends on where you are as a business. Sometimes you have to take what you can get to keep your business going. There is no more room for picky and pointless procedure. Other times your lead generation process should be careful about the financial leads (e.g. accounting leads, financial planning leads, insurance sales leads) it is getting for you. You do not want to accidentally give yourself away so easily!

• Business growth versus business decay – The level of difficulty should be set based on results. Is your lead generation process helping your business grow or is it actually costing you money? Oddly enough, both cases of easy and difficult lead generation procedures are equally guilty of the latter.

Or is it this?

Related: The Importance Of Seeking Help In Financial Lead Generation

• Impact on performance – Growth is also measured with performance in mind. Is your lead generation process getting you leads that inform you on how to best serve a business? Do you really need to learn so much before it can qualify a prospect. Easy or not, you have to acquire the right amount of information that you need to perform well.

• General reputation – Given the two previous factors, putting them together results in your reputation. Does your financial lead generation process paint you out as a financial planning firm that is all too welcoming or are you more akin to a syndicate who has prospects running through numerous connections just to gain an audience with you?

Related Content: Lead Generation Tips – Evaluate Your Own Advice

Simply put, you need to have very good reasons when your lead generation process is either playing hard to get or opening its doors for your financial sales leads. Being too easy or too difficult matters little next to how well you are actually faring.

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