Essential in the marketing industry, Leads may be the sole reason why some businesses are still standing. But marketers are having a difficult time converting leads into customers. “Quality” leads can turn out to be a failure while “Suspect” leads can turn into big business.
Planning is the best practice for lead follow-up. Lead time is valuable, keep that in mind. And by that, you should know by now that there’s no ideal leads and all leads will need to be guided through the buying process someday.
The trick in lead follow-up is a quick handle on what your leads needs, in order for it to be a success.
Using big data
Proper usage of data can help you identify leads that are likely to convert.
Proper usage of metrics
Data’s are sometimes difficult to analyze and understand. It’s important to choose metrics before beginning interpreting data
Responding to leads Quickly
Information moves rapidly in today’s digital era, your leads have a short time and high hopes. Waiting for 3 minutes to respond may reduce your chance to convert leads.
Manage your Initial Contact
Contacts are difficult to manage, but automating email delivery is a great way to confirm to the lead that they have entered the lead process
Using Email lead nurturing
Using email, you can confirm, follow up and engage with leads. Email usage is one easy way to communicate with leads right away.
Engage, only if your lead is ready to talk,
The rule of lead’s engagement is to engage only if when your lead is ready to talk, so ensure your communication. Lead will likely to convert if they’re available
Invest in excellent CRM resources
Although CRM can be provided by software or person, it doesn’t matter who provide it. What matters is that it can effectively manage interactions with and data from leads
Consider an outside help
Sometimes a help from the outside can help connect the dots. Referrals are some of this ‘outside help’
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