Using cold-calling for insurance lead generation and insurance appointment setting remains a strength in marketing. Although using the phone is quite annoying for some, the apathy can be reduced or eliminated by building rapport rather than immediately pushing for a sale. Also, it is the fastest way to land in front of sales-ready prospects who are just waiting for you to contact them. If done properly, insurance telemarketing produces maximum results at a quicker pace.
So, you are planning to set up an in-house call center but do not know how to start, monitor and regulate. It is just natural to be in a difficult situation because lack of experience is always accompanied with a lot of struggles and problems. Here’s a short guide you can use to start an on-site campaign.
Choose an affordable, high-speed telecom equipments and technology. Your telephone structure and computer systems are crucial in every part of the program. Therefore, do not settle for anything less than the best. Choose your equipments not just based on the price tag but also on the performance and useful life.
Be tight in recruitment. The human resources are your bread and butter in phone marketing. Hiring incompetent employees is like signing up for a suicide. Be sure that you get not just skilled marketers, but also motivated, passionate individuals.
The management should be composed of the experts. Everything will go wrong if you mistakenly employ managers or supervisors that do not even have a background or experience in telemarketing. The persons that will head your program should be not less than the experts themselves so they will be able to know what activities to green light.
Outsource when it is not feasible. An on-site campaign is not always the right solution. When you know that it won’t be feasible, seek for an alternative and ask for professional assistance. There are times that outsourcing is more successful in obtaining life insurance leads, auto insurance leads, or insurance appointments than doing it on your own.
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