The term eating your own dog food tends to carry negative connotations of not enjoying your own products. What makes this really misleading however is the fact that there are plenty of businesses big and small where the employees enjoy their own products and services.
Even a consulting firm can generate its own finance leads and not feel guilty about employing its own information and expertise. But perhaps, the best way to do this is to understand why this is commonly believed to be harmful to a business.
First, instead of dog food, try an analogy where you’re enjoying your own beach resort. It is summer after all and owning a resort (no matter how humble) literally gives you beach access.
So how can this create problems?
And now that you know the risks, here are several easy steps to maintaining a flow of finance leads while still reaping the advantages of being your own financial adviser.
Contrary to old ideas, enjoying your own business is almost a requirement for success. If you can’t stand what you’re selling or doing, then it’s only logical that you won’t last long at that rate. Just draw a few lines to maintain focus on the customer and enjoy your own fruits on your own time.
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