Generating Finance Leads While Enjoying Your Own Finances « ledgerleads_blog

Generating Finance Leads While Enjoying Your Own Finances



June 14th, 2014

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The term eating your own dog food tends to carry negative connotations of not enjoying your own products. What makes this really misleading however is the fact that there are plenty of businesses big and small where the employees enjoy their own products and services.

Even a consulting firm can generate its own finance leads and not feel guilty about employing its own information and expertise. But perhaps, the best way to do this is to understand why this is commonly believed to be harmful to a business.

First, instead of dog food, try an analogy where you’re enjoying your own beach resort. It is summer after all and owning a resort (no matter how humble) literally gives you beach access.

So how can this create problems?

  • Customers might be forgotten – It’s a classic case of enjoying the stuff you sell so much you forget that you’re supposed to be selling it.
  • The property could be neglected – Beaches don’t clean themselves. There’s got to be somebody who has to maintain the property.
  • It creates confusion – Perhaps the least serious risk, sometimes nobody would be able to tell if you’re one of the workers or one of the customers.

And now that you know the risks, here are several easy steps to maintaining a flow of finance leads while still reaping the advantages of being your own financial adviser.

  • Generate experience to share with customers – Skills and knowledge are best exercised in the real world. You can’t help a customer’s other finances if you can’t even manage your own now can you?
  • Attain higher expertise so customers won’t spend time doing it – Spending more time improving your management game makes it so that your customers don’t spend that much time. This keeps you in demand and keeps them focused on developing their core business.
  • Make simple distinctions between staff and customer – Finally, simple labeling and a few uniforms could be all that is needed to distinguish staff from customers. Other times, it might even be enough just to see staff preoccupied with the work they’re being paid to do.

Contrary to old ideas, enjoying your own business is almost a requirement for success. If you can’t stand what you’re selling or doing, then it’s only logical that you won’t last long at that rate. Just draw a few lines to maintain focus on the customer and enjoy your own fruits on your own time.

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