Targeting your financial sales leads is not just a matter of who or what. It can also be a matter of when. For instance, there are certain days that prospects save up for. You do not have to be in any financial-related industry just to see what those savings are for and how they can translate into a strong probability of quality sales leads.
The concept of saving up is treated as both a need and a virtue by every company in the business of handling money. It is only poetic if you use that little fact to determine days where prospects are willing to spend a lot and make for good financial services leads for your business. However, there are things you need to make sure of:
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Lastly (and as a side note), make sure you do not just grow too dependent on these dates as your only source of sales leads. Start appointment setting on the side or dedicate a smaller part of your budget to another market that saves up for other reasons.
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