Find Financial Sales Leads On Days Prospects Save Up For « ledgerleads_blog

Find Financial Sales Leads On Days Prospects Save Up For



April 9th, 2013

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Targeting your financial sales leads is not just a matter of who or what. It can also be a matter of when. For instance, there are certain days that prospects save up for. You do not have to be in any financial-related industry just to see what those savings are for and how they can translate into a strong probability of quality sales leads.

How To Make Sales Leads Out Of Those Who Save Up

Sales Leads, B2B Sales Leads, Appointment SettingThe concept of saving up is treated as both a need and a virtue by every company in the business of handling money. It is only poetic if you use that little fact to determine days where prospects are willing to spend a lot and make for good financial services leads for your business. However, there are things you need to make sure of:

Related Content: Sales Leads – When Details Go Missing

  • Personal or not – Some days can just be something personal to the prospect. This makes them a lot trickier to qualify for B2B sales leads compared to the holidays or seasons where a lot of prospects would be saving up for. Do not disqualify them though. Generating sales leads is still done on a one-to-one basis by many B2B firms. Get to know the prospect a little more and see if there is anything you can do to help.
  • Means to take part – But speaking of holidays or seasons, you need to see if there is any way you can take a more direct part. For example, suppose all your prospects are saving for a particular event. You need to find a way to take part of that event if you want them all to become your sales leads.

Related Content: Sharing Knowledge When Generating Sales Leads Requires Preparation

Lastly (and as a side note), make sure you do not just grow too dependent on these dates as your only source of sales leads. Start appointment setting on the side or dedicate a smaller part of your budget to another market that saves up for other reasons.

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