Relax, the term ‘party member’ in the title has nothing to do with politics (or even accounting) but all about who you select to acquire your accounting leads. It is also used in popular role-playing games to describe the moments where players can pick and choose who actually gets to participate in combats or missions/quests. So if your accounting leads are the goal of a quest, you have to be careful on who you bring with you!
The need to select your members wisely is found among many subcategories of RPGs. Likewise, it is similar to choosing the right lead generation methods (or even professionals) to attract and qualify certain accounting leads. Today there are just so many lead generation tools and tactics (new and old). You need to choose the right ones so that you will not tax yourself or choke your own sales process.
Related Content: Want Accounting Leads? You Need More Details!
Finally, you can apply this logic even if you are outsourcing entire companies to acquire you accounting leads. Different firms have different specializations. Even if you have the budget large enough to outsource several sources of accounting leads, you should only outsource the right ones at a given time, befitting specific B2B sales leads.
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