Financial Lead Generation – Are You Cowardly Or Tactical? « ledgerleads_blog

Financial Lead Generation – Are You Cowardly Or Tactical?



April 18th, 2013

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You will find many who say that its never good to limit your financial services lead generation strategy to only those that give your business easy sales. Opting for the easy way out has never been the most honorable option no matter what the era. On the other hand, there is a difference between planning a tactical retreat in your lead generation strategy and one that is simply cowardly.

Lead Generation, Lead Generation Services, Sales Leads

Cowardice VS Tactical Retreat In Lead Generation

  • Cowardly Lead Generation – This is the kind of lead generation strategy that truly sticks to its comfort zones. You know your lead generation process is run by fear when there are not enough facts to validate your aversion for certain industries or business sizes. It is a process that takes too much time fidgeting instead of actually deliberating. You postpone appointments for the most obscure reasons. You change your definitions of financial leads without due process or notification. And finally, you will know from the poor results and the stubbornness to adopt better marketing tactics.

Related Content: Using Lead Generation To Make Peace With Biggest Critics

  • Tactical Lead Generation – It is actually the complete opposite of cowardly. This is the lead generation process that is run by both facts and deliberations of reasonable length. You can clearly point out the dangers lying outside your figurative window. Your aversion to sending your lead generation services on a bold-faced charge is done out of concern for them as for yourself. The leads you disqualify are indeed wholly incompatible with the kind financial strategies you employ. And finally, you are not always so opposed to chance. You are simply not convinced until something works.

Related Content: Too Many Lead Generation Tools Can Result In Overhead!

It is not that difficult to tell the difference. Ironically, those who accuse you of cowardice have a lot more in common with the cowards themselves. Like fear, their blind passion has them running reckless lead generation strategies with results that are just as poor. On the other hand, sometimes the craziest marketing plans are in fact the ones comprised of many smaller logical conclusions.

Knowing that, there lies the difference between cowardly and tactical: Facts. You are willing to take risks but only after learning as much as you can to prepare for what your lead generation process is unable to discover. Use your marketing tools to find more facts from your financial sales leads (accounting leads, financial planning leads, insurance leads) and prove yourself more tactical than cowardly.

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