You will find many who say that its never good to limit your financial services lead generation strategy to only those that give your business easy sales. Opting for the easy way out has never been the most honorable option no matter what the era. On the other hand, there is a difference between planning a tactical retreat in your lead generation strategy and one that is simply cowardly.
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It is not that difficult to tell the difference. Ironically, those who accuse you of cowardice have a lot more in common with the cowards themselves. Like fear, their blind passion has them running reckless lead generation strategies with results that are just as poor. On the other hand, sometimes the craziest marketing plans are in fact the ones comprised of many smaller logical conclusions.
Knowing that, there lies the difference between cowardly and tactical: Facts. You are willing to take risks but only after learning as much as you can to prepare for what your lead generation process is unable to discover. Use your marketing tools to find more facts from your financial sales leads (accounting leads, financial planning leads, insurance leads) and prove yourself more tactical than cowardly.
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