Facebook Social Media Marketing in Building Brand « ledgerleads_blog

Facebook Social Media Marketing in Building Brand



June 6th, 2016

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No content marketing strategy is complete without a strong social media strategy. As Jay Baer says, social media is the fuel to set your content on fire. According to 2013 research from CMI and MarketingProfs, B2B marketers use an average of five social media channels to distribute content, whereas B2C marketers use four. Whether you’re just getting started with social media or looking to fine-tune your plan, this guide is for you.

Even if your product category is naturally interesting, execution is very important. Spend time posting well-edited photos and well-written copy. Volume certainly isn’t everything on Facebook; consistent quality is much more significant.

Short messages stand out on Facebook — but long messages work if they’re compelling. Communicate your message succinctly unless you absolutely need the extra words.

Page Post Targeting (PPT) is a new service from Facebook that allows you to handpick your audience, allowing you to deliver a clear message to a smaller group. For instance, you can direct your message to reach women between the ages of 25-35 who have “liked” your page.

Finding your Facebook impact means measuring how fans interact with your content. That way, you can figure out which messages inspire action — and create more like them.

Facebook marketing that uses phenomenal storytelling to stand out.

  • Longer posts, supplemented with a picture, tell compelling stories.
  • Posts are well written and inspire hundreds of comments from fans.
  • Each piece of content is highly relevant to the brand’s audience.

No wonder many B2B Companies are dwell to do their job in keeping a high status in social media. Through this, they compel a large number of object, be relevant and responsive, and can take immediate response to queries. Respond privately using the messenger and can optimize their page by filtering some noises form the media. Using Facebook is really adequate if anyone wants to build up their brand.

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