Email Marketing: Forecasting your prospects responds « ledgerleads_blog

Email Marketing: Forecasting your prospects responds

October 6th, 2015

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It’s fun to predict a person’s actions, you can predict a numerous outcome but still end up with the wrong prediction. Just like those pastors who predicted the end of the world but guess what, we’re still here. I was shocked that anyone can say that, but I’m agnostic so it doesn’t matter.

“Isn’t forecasting just guessing? So why do we still need to do it?”


Yes, it’s guessing. But remember that we used to guess what’s coming up next on the television when we were younger. Or what grade will we get when we are in high school or college for that matter. We don’t need to do it, we just do.

I have a co-worker who sent out emails, and it’s quite fascinating when I hear her say something like this “50 replies, 70% will decline, 30% will ask me out on a date” after reading all 50 she’ll say “45 declined, 2 accepted, 3 ask me out on a date, Today is a good day” then looks at me and winks.

Guessing the outcome of your end-result can be entertaining and at the same time, scary. But it doesn’t mean that you need to be scared all the time. My co-worker already accepted the fact that it’s hard to persuade a person over an email and a call, it’s more interesting if you can talk to them in person.

Predicting is common in the marketing industry, every single business owners are doing it. Without forecasting a certain thing like Email Response, Data Flow and even the amount of clients you’re expecting to have, might ruin your business if you come up short in Data, Clients or Responses.

Remember that we are always forecasting what will happen next in our lives, it’s normal. So why not start forecasting how much you will earn if you can think positive and do the impossible that you haven’t done before.

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