One of the trickiest things about being an insurance company is the situations of its clients make it work on a case-to-case basis. In other words, each of them has a specific need that makes them unique. Even if it’s just the insurance issues of a single individual, you will have to be as relevant as possible to his or her needs.
Can you imagine how much more complicated that gets if you were providing insurance for an entire company?
That’s the challenge often faced by many of those in B2B insurance who need really successful partnerships to stay afloat. It may not even matter if you’ve got an economy with businesses sprouting everywhere (e.g. Singapore). Your competitors will soon beat you to every, single insurance prospect if you don’t know how to determine their needs and expectations fast enough.
Some business gurus would suggest B2B telemarketing because the phone can arguably make for a faster qualification process. In fact, a business conversation can make for a faster exchange then even email. However, don’t think you can just get some numbers and start cold calling.
Decision makers may have spam filters set up to help them ignore email invitations and are too busy to be surfing the internet all the time, but their phone is no less unguarded and their time on it no less restricted.
If you want to be successfully telemarketing in Singapore, you need to put that phone in the hands of a professional. To play it safe, try outsourcing first to a company that has them first so you can at least know how they discover the needs of your prospects.