There’s a reason why there’s ‘social’ in social media. Unfortunately, there are still those in the marketing world who assume that investing in social media only means putting advertisements on it. If your insurance company targets consumers, you have already done this yourself.
However, does it really work? Is that all there is to using social media? What about if you’re targeting whole businesses instead of consumers? What if you want insurance appointments with a business owner instead of just a car owner? These people are even harder to reach with anything done by regular advertising. How does doing it on social media improve its chances?
Chances are, it might not which is why it’s time you started focusing on the social aspect. You need to actively engage your prospects where they’re at and establish trust. In other words, you need to really connect and socialize with them on the network. Hence, the ‘social’ of social media.
This is not just something for social networking. The concept extends to other approaches and some might even say that the B2B side of the business world emphasizes on this more.
For example, suppose you want telemarketing firms to deliver your qualified leads. You want to know what they usually say about their methods? Their selling point is the fact that they take time to really get to know the prospect company, identify needs, and show that you’re a real, living business entity. That’s one of the highest perks to being social. You show people that you’re for real and that you want to reach out. Start having that mindset, whether your leads are from telemarketing or social media.
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