May 10th, 2012
Now whether they’re email marketing leads, telemarketing leads, or website leads, your insurance company needs to make sure that these leads have enough interest to sit things through with your sales team and have a high chance of coming out with a sale. Of course, there are cases when a sales team would still like a good deal of involvement in influencing the outcome. However, that doesn’t mean that even those efforts can’t be boosted by a qualification process.
One good type of such a process is through converting your insurance leads into set appointments. Here are two ways that an appointment can tie down a potential client’s attention strictly on you:
- There’s a time and place – Decision makers are often busy and no matter what communication tool you use for marketing, they can’t spend so much time on the other end of it. Setting the time and place to learn more gives them an obligation to put you in their schedule.
- The prospect of more information – As with number one, there’s only so much you can give away on a phone. Telling them what matters up front though will get them more interested in learning the finer details of your offer.
On the chances that you’re already struggling as it is just getting the information for leads alone, that’s not a problem either. There’s more than one lead generation company out there that you can outsource and comes with the additional service of setting appointments from those leads.
April 26th, 2012
First off, it’s well established that outsourcing can really help cut the costs of what you might deem the ‘small stuff’ so you can focus more on what your B2B insurance company is really supposed to do. While it’s true that it can be cost-efficient, there are times when the ‘small stuff’ is a lot bigger and more complicated. What does this mean? It’s simply means you should be a bit more critical when you’re looking to outsource.
One such process is appointment setting. Naturally, when you’re B2B, discussing the full details is going to take you a lot of time. You might as well meet up in person to talk about the whole thing. However, your prospects are still entitled to some amount of information.
Some suggest leaving telemarketers in charge of handling that information. But remember, this is where you’re supposed to let your standards come in. You’ve probably heard enough about the difficulties in telemarketing in Australia, Canada, and several other nations with restrictive telecommunications policies that a clean record is automatically a given. So what else?
Another thing to keep in mind actually is the capacity of your appointment setter to go beyond their main method and integrate others as well. In this day and age, decision makers have set up more than course of obstacles for lead generators. Aside from the staples of a large database, agents with adequate communication skills, and years of experience, you’ll need them to know how to deal and adapt to these obstacles. There are so many other traits actually but hopefully some of those mentioned above can help quicken your search for the right insurance call center.
April 5th, 2012
One of the trickiest things about being an insurance company is the situations of its clients make it work on a case-to-case basis. In other words, each of them has a specific need that makes them unique. Even if it’s just the insurance issues of a single individual, you will have to be as relevant as possible to his or her needs.
Can you imagine how much more complicated that gets if you were providing insurance for an entire company?
That’s the challenge often faced by many of those in B2B insurance who need really successful partnerships to stay afloat. It may not even matter if you’ve got an economy with businesses sprouting everywhere (e.g. Singapore). Your competitors will soon beat you to every, single insurance prospect if you don’t know how to determine their needs and expectations fast enough.
Some business gurus would suggest B2B telemarketing because the phone can arguably make for a faster qualification process. In fact, a business conversation can make for a faster exchange then even email. However, don’t think you can just get some numbers and start cold calling.
Decision makers may have spam filters set up to help them ignore email invitations and are too busy to be surfing the internet all the time, but their phone is no less unguarded and their time on it no less restricted.
If you want to be successfully telemarketing in Singapore, you need to put that phone in the hands of a professional. To play it safe, try outsourcing first to a company that has them first so you can at least know how they discover the needs of your prospects.
November 21st, 2011
Knowing where to set your eyes on or which market to target will allow your life insurance company to make a huge difference in your lead generation campaign. If targeting local businesses is your main course of action for your insurance marketing campaign, you might want to target the business owners themselves.
Why local business owners as life insurance leads?
It is due to the fact that they know firsthand what their business and its employees need. These C-level employees can clearly define the life insurance needs of their entire organization. Hence, they are the best people to talk with as both parties can negotiate the right plan that will lead to the final signing of the insurance policy.
Knowing who to target is only the first part of the battle. You need to have your knowledge and weapons in place. In this case, the knowledge has to be your sales representatives’ understanding of the campaign and the weapons will be the tools needed for insurance lead generation.
Getting both may need a bit of time and an immense amount of capital to achieve. Hence, the best course of action for you to take is to outsource to a known telemarketing firm. Within the firm there lies professional telemarketers that will take care of your marketing campaign with utmost professionalism and expertise. When tools are the one in question, known telemarketing firms are always updated with the latest technologies and lead databases to aid you in acquiring the leads and appointments you need.
It is important to start your campaign earlier as your insurance company is not the only one existing on this earth. Others may steal your thunder and get take the leads away from you. Better outsource now lest you miss your chance.
October 21st, 2011
“If you cannot do it on your own, why not outsource?”
There are some things that you can’t do on your own and there are resources that you do not own. For instance, you hire a cleaning service company to keep your offices free of litter, dust and dirt. Or, you get the services of an accounting firm to audit your financial statements. These are just some instances where outside support is needed owing to the fact that you do not have a monopoly of assets. (more…)