April 27th, 2016
Commercial property insurance is a wide category that comprises many types of coverage. This article provides an overview of the coverages available to businesses who seeks to find out what type of commercial insurance they may include. This also serves as a buyer’s guide for commercial insurance leads. (more…)
March 15th, 2014
This question is a no-brainer in B2C marketing. In that world, gender-based targeting and positioning tactics are as common as dirt — for obvious reasons. Besides having distinct tastes and preferences, male and female consumers tend to arrive at buying decisions in vastly different ways as well. This begs the $64,000 question: do these differences also affect the way B2B buyers decide?
March 14th, 2014
Late last year, the story of Samantha West, a telemarketer pitching for health insurance leads, caused quite a stir when Time ran an article about how its reporters were able to uncover that the agent had been a robot all along. There was certainly nothing new about ‘robocalls,’ but it was Samantha’s persistent denial of her robotic origins along with an uncanny resemblance to a live person that really unnerved a lot of folks. It turns out, Samantha was part of a growing type of call center service known as ‘agent-assisted automation,’ and it’s something you need to be very, very careful about.
February 21st, 2014
Many would say that the insurance industry is all about worst-case scenarios (and not always in a good way either). However, sometimes it’s when you’re driven into a corner that your best qualities surface. For both insurance marketers and their potential clients, this truth can apply (and simultaneously no less).
February 15th, 2014
Insurance by definition is the equitable transfer of the risk of a loss, from one entity to another in exchange for payment. In other words, it’s a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Any risk that can be quantified can potentially be insured.
Still, telemarketing such products can be both challenging but nonetheless effective if done properly. Among the first challenges however are always the objections that rise up in response to such campaigns.