Lead Generation « ledgerleads_blog

Mobile Website: Using Mobile Marketing SMARTLY  

June 30th, 2016

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While having a mobile website may seem like common sense, it’s important to emphasize that there are more people using their phones to access the internet than desktops, as reported by comScore, so it’s imperative that you have a delightful presence accessible via any mobile device. For many companies, their mobile website is the primary access point for their entire business–a virtual front door. To properly leverage the mobile web, your website needs to load quickly and properly across all devices. (more…)

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The B2B Buying Process through Lead Nurturing

June 21st, 2016

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Marketers engage in various lead-generating activities to identify prospective customers. However, all marketers (and sales people) know that merely generating a lead is just the first step in having a qualified lead. The job of a marketer is not just to generate a large quantity of leads, but to furnish sales people with high-quality, qualified leads to ensure the most productive use of sales’ time. (more…)

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One-to-Many Tactic in Lead Generation

June 15th, 2016

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There are many tactics available to you for generating leads. Some are “one-to-one” tactics like direct mail and email, and others are “one-to-many” tactics like traditional advertising, public speaking and article writing. (more…)

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Facebook Social Media Marketing in Building Brand

June 6th, 2016

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No content marketing strategy is complete without a strong social media strategy. As Jay Baer says, social media is the fuel to set your content on fire. According to 2013 research from CMI and MarketingProfs, B2B marketers use an average of five social media channels to distribute content, whereas B2C marketers use four. Whether you’re just getting started with social media or looking to fine-tune your plan, this guide is for you. (more…)

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Five Basic Preparation before Your Lead Generation Campaign

May 31st, 2016

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After acquiring targeted contact list in B2B marketing, the tighter your targeting list, the higher your response is likely to be. Current customers, of course, respond better than cold prospects. In fact, some companies find that much of their lead-generation work involves finding new opportunities in accounts they already have relationships with. So, it’s not cold prospecting, but it’s still an effort to generate business for new products, new buyer groups, or additional divisions or business units in the account. That said, most B2B marketers focus on entirely new accounts for their lead-generation programs. Let us see the five basic preparations any marketer can do before their lead generation campaign.   (more…)

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