Appointment Setting « ledgerleads_blog

Your Accounting Leads Don’t Require Your Business Be Perfect

September 13th, 2014

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It sounds like an excuse, but it’s still a fact. You don’t have to offer the most flawless performance in order to generate leads for accountants. What you really need is something more realistic: Being better.

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Financial Lead Generation Tips – Does Crime Truly Pay?

September 6th, 2014

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If you’re in financial services, keeping costs down and getting higher returns are both default objectives. But oftentimes, this mentality has been typically misrepresented as the road to questionable practices (including marketing ones).

Whether it’s deliberate hacking schemes to simply black hat online tactics, these are usually seen as the ‘easy way out.’ And when you vilify this, often times the needs to keep costs down and profits up become casualties.

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Excuses Undermine Financial Appointment Setting

August 23rd, 2014

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In a typical corporate setting, there’s a lot of rigidity. Stern CEOs are often depicted as no-nonsense heads of the enterprise state with little to no tolerance for excuses.

That’s why it shouldn’t surprise you that making excuses only undermines your financial appointment setting campaign. But then again, how sure are that you’re truly free from the habit?

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When Financial Lead Generation Needs Outsourcing

August 9th, 2014

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On Lifestyles and Lead Generation

July 19th, 2014

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B2B marketing and lead generation are concepts really like to evoke “strictly business” mindset. It’s easy to assume that branding, culture, and lifestyle are automatically thrown out the window.

That doesn’t exactly make it correct though. Lifestyle in particular can be a very important factor when it comes targeting, nurturing, and (obviously) setting appointments. The word is not defined by the separation of work and life. It is essentially the whole package.

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