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Accounting Leads: Discover the secret to be a powerful telemarketing presenter

October 7th, 2015

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You may wonder why your telemarketing campaign isn’t getting the results you wanted. Such happening may be the cause of your company may not be right in telemarketing, or your marketing presentation lacks that “Zing” to catch prospects attentions.

 

Telemarketing call scripts, unfortunately, sometimes limit our capabilities in performing lead generation telemarketing and getting our prospects to engage with us further.

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Email Marketing: Forecasting your prospects responds

October 6th, 2015

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It’s fun to predict a person’s actions, you can predict a numerous outcome but still end up with the wrong prediction. Just like those pastors who predicted the end of the world but guess what, we’re still here. I was shocked that anyone can say that, but I’m agnostic so it doesn’t matter.

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Should Lead Generation Campaigns Still Run When A Battle’s Going On?

November 29th, 2014

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It seems quite a shame that this year’s Thanksgiving has clearly been marred by the recent court decisions around the Ferguson scandal. But as these things come to pass, it’s really important for any business to have a lead generation action plan in case they find themselves caught in the midst of a highly politicized struggle.

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Why Financial Leads Should Include ALL Social Data

October 11th, 2014

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It’s becoming common knowledge that the best leads are generated by targeted campaigns. Whether it’s an active, outbound strategy or an inbound one centered on social media and content, you’ll get more potential customers if you actually know more about what defines them.

Speaking of social though, how much of social data do you use when assessing your financial leads?

You need not only this...

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Accounting Leads and the Power of Secrecy

September 20th, 2014

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Confidentiality is of utmost importance in the industry of accounting. Professionals are sworn to share financial information with only those who either the authority or the right.

What you may not yet know is that all this secrecy is also a component in some lead generation tactics.

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